TV will have its peak in 2008 as the elections will force politicians to spend billions on advertising (not to mention the Olympics):
TV’s Last Gasp: 2008
Wall Street analysts predict television stations alone could bring in a record $2 billion to $3 billion from the 2008 election cycle, up from $1.6 billion in 2006 and $900 million in 2004.
“Broadcast, cable is still more powerful than ‘Net advertising at this point,” Trippi added. “You’re going to see more broadcast and cable advertising eating up a large part of the message budget.”
2009 will be an interesting year indeed…