What happens when the cost of producing web content begins to match or surpass that of traditional TV content?

“This is another sign that the Internet is maturing into a productive distribution channel for professionally produced content,” said Doug Allen, the union’s national executive director.

There is no surer sign in the death-of-TV than the fact that unions will cease to allow pay/benefit distinctions that give favorable (i.e. cheaper) rates to web content. Makes one wonder what the looming Hollywood strikes are really all about, doesn’t it?