Sometimes you read two stories in a row...and the BBB blog posting practically writes itself. First read about a new MTV show built around selling deodorant and follow it up by reading this article about a poll that says people think TV is “getting worse”:

Next week, MTV plans to air “The Gamekillers,” a new series created by Unilever to promote Axe antiperspirant. Subtle references to the Axe brand are placed in the show. Facing intensifying competition for advertising dollars from the Web, TV execs “need to please advertisers.”

[...and then from the followup article...]

Some 62% of Americans say television programs are getting worse, says a poll by the Associated Press and AOL Television. More than 70% believe there are too many reality shows. “I’m not entertained by watching people eat spiders,” says Jeanie Peterson, 59, of New Orleans.

Seems like everyone is hating TV these days. If the advertisers are upset, the networks try to please them but then the viewers get upset. The problem here is that at the end of the day, advertisers and audiences are always going to be in conflict: auds want free content and advertisers won’t pay for it if they can’t get their messages in everyone’s face.

The TV-ocalypse is upon us!