Did you notice that Google now offers certain “premium” content for free if you watch advertising? What a novel concept, I wonder if anyone has thought of that before…

With Google’s just announced “test” of “free today” sponsored streaming of premium videos at Google Video, Schmidt may no longer be disclaiming that as the company seeks to “organize the world’s information,” it is a media company.

Bogatin’s piece rightly points out the hypocrisy coming out of Google Video.

We’ll get back to you after the Google overlords have convinced everyone that they invented the 30-second spot.