If you’re in the TV business, you probably shouldn’t read the WSJ’s coverage of the American Association of Advertising Agencies’ annual conference:

Much chatter this year is likely to center on marketers’ increasing demands for better measurement of the effectiveness of their commercials. Advertisers are no longer content with simple measures such as circulation numbers or Nielsen ratings that measure how many people see a particular magazine, newspaper or TV show. Increasingly, marketers want an idea of how many consumers remembered an ad, for instance, or recalled it when making a decision to buy a particular item.

Driving this emphasis is the rise of increasingly measurable Internet advertising and a perception that mainstream ad outlets, like TV, have become less effective. Rising numbers of consumers have digital video recorders, which allow consumers to skip through TV spots.

Look, the WSJ is ripping quotes almost verbatim from us. It is amazing how much more data computers give you about your audience than the ridiculous voodo of the Nielsens. Goodbye TV, hello Net.