Television Showing It’s Gray Hair

06/27/2007 - 01:58 PM >> ,

Apparently, to no one’s surprise, old people still watch TV:

An annual study by ad buyer Magna Global USA shows the four major networks each had a median age of 40 or more for the first time, meaning half of viewers are older and half younger than that figure.

Fox has crept upward from a median age of 35 in the 2002-03 season to 39 in 2005-06 and increased sharply to age 42 for the season that ended in May.

CBS remains the oldest-skewing network, with a median age of 53, but it has remained the most stable in audience age. ABC’s grew from 46 to 48 in the past year.

And NBC, once a youth magnet with comedies such as Friends, now has a median age of 49, the top end of the 18-to-49 age range most networks target, thanks to the heavy loads of older-skewing Dateline, Deal or No Deal and Law & Order on its schedule.

Maybe if programming gets crappy enough they’ll even start to use P2P networks. Old people are funny.