Forrester Research just released a major study that examined the impact of Internet usage on other media:
While its conclusion that Internet usage detract from other media is not new, the study delves deeper than others, separating consumers into various categories, including technology “optimists” and “pessimists” and “tenured nomadic networkers.”
Folks making up the latter category have had Internet access in their networked homes for at least five years and own a laptop computer. These nomads watch just 10.8 hours of TV each week.
Basically: non-tech savvy people watch 14 hours of TV a week with tech people watching 1.5 - 3.2 hours less. However, they do not change their radio, video game or newspaper habits. Conclusion: the Internet is absolutely killing off TV (albeit slowly) while leaving other media unscathed.
Now if only we can get used to our new nickname “tenured nomadic networkers.” We think BigBrainBoys has a better ring to it, don’t you?






