When reading this rumor about Steve’s negotiations with Hollywood studios a funny thought occurred to us.

With the debut of Apple’s true video iPod on the horizon, sources have told Think Secret “the eleventh hour” has approached in negotiations between Apple CEO Steve Jobs and major powers in the industry over how to offer movies on-demand and that the situation is not looking good for larger deals.
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According to a highly placed industry executive, talks between potential partners from movie distributors and Apple have been in “the fast mode” for the past three months on how to sell full-length feature films through Apple’s iTunes service. Major obstacles remain to a finished deal, however.

Steve Jobs has now developed a perfectly, vertically integrated pipeline for content. Think about it. He is the CEO of Apple who makes the iPod and the Mac Mini, both excellent hardware solutions for enjoying music and movies. The iTunes Music Store is fast becoming the most popular media streaming app on the internet, surpassing even Real Player with about 30 million users. And to top it all off, he is now a chairman of Disney having ruled over Pixar for decades.

Steve now creates content, distributes content and sells the hardware to play the content. That’s quite an empire you’ve got there Mr. Jobs.