Reuters nervously twitches its hands as it laments that 90% of DVR owners skip past ads:

TV advertisers are facing a potential disaster as more consumers buy digital video recorders (DVRs), according to a new study, since about 90 percent of current users fast-forward through ads.

Tell us something we don’t know. It is obvious to us here at BBB that soon product placement will dominate all motion graphic media while we sit back and enjoy a can of classic Coca Cola(TM).