Wired recently published an article about all the new “internet” tv content that is needed:

But here’s the rub. There’s very little quality short-form video available. Outside of the music industry, movie studios and cable channels aren’t in the habit of producing short videos, so there isn’t much inventory. What’s more, creating short formats popular on the internet isn’t a talent many professional TV and film producers have developed, since it’s enormously difficult to tell a story in three minutes.

“Established media outlets have too much money invested in existing content so they are unable to pioneer new formats,” said Andrew Blau, a strategist with the Global Business Network, a think tank based in Berkeley, California. “The most exciting (content) innovation is produced by people, usually with few financial resources, who have everything to gain and nothing to lose.”

Once again, the silicon valley crowd has missed the boat. “...creating short formats popular on the internet isn’t a talent many professional TV and film producers have developed, since it’s enormously difficult to tell a story in three minutes.” Oh, I’m sorry, did you forget about the commercials that hollywood makes? If anyone knows how to tell a story in 30 seconds, then hollywood certainly knows how. The entire TV industry thrives on these 30 second segments.

I know the narrative they want to sell: “hollywood concentrates on 2 hour features, these are dinosaur movies. In the future we will only watch blipverts!”

Unfortunately, no matter how technology improves, the storytelling will always remain the same. Stupid humans with their stupid biological brains, when will they learn?