Entrepreneur magazine has a profile of the startup YuMe, which helps advertisers looking to target video ads online. Of course, the new company discovered that the massive patchwork of players/competitors in the online video space created some snags:

“We’re finding that people who have the content and want to distribute it want control over the ad sales, and people who are actually distributing the content, like YouTube and other distribution agents, also think they have control or a share of the pie,” says Kadambi. For now, though, everyone seems to be working together.

“Everyone seems to be working together” sounds a bit ominous to us. It is true that much good content isn’t licensed because current business models aren’t profitable enough but that’s because there are a whole host of other infrastructure issues no one has dealt with starting with the overwhelming lack of good broadband in this country. Generating more demand for video would be trivial if the infrastructure was in place…