The misconception among journalists is that newspapers are suffering because “kids-these-days” just don’t read anymore. Or they theorize that the blending of news with entertainment sucks in all their potential readers. Focus groups at the WaPost found that this was not the case at all. Why read a newspaper that sucks to fold, gets your hands dirty, and is filled with more advertising supplements than news? Its just so much easier to log on and read your news the way you want it.

Imagine what higher-ups at the Post must have thought when focus-group participants declared they wouldn’t accept a Washington Post subscription even if it were free. The main reason (and I’m not making this up): They didn’t like the idea of old newspapers piling up in their houses.