An interesting approach:
Local news video from 16 CBS-owned television stations will be available on online portal Yahoo Inc., the companies said on Monday.
Splitting the ad revenue with Yahoo may cut profits but gives local TV affiliates a way to feel that they are not being given the cold shoulder. How long will CBS use a middleman before hosting the local stations themselves? Presumably those affiliates will want to see some profits from the online ads to make up for the lost audience share.