With the recent upgrade of iTunes to 4.8 for both Windows and Mac you can now also purchase music videos along with tracks from the store. This is a fantastic addition to iTunes as my buddies and I have been using the store as our secret source for many high quality music video downloads (of course, you weren’t supposed to be able to download back then).

Some initial coverage on MacRumors.com:

The Antidote by Morcheeba ($9.90 for 10 songs, 1 video)
Warning Shots by Thievery Corporation ($1.98 for 1 song and 1 video which is 27MB, 480x360).
Stand Up by Dave Matthews Band ($11.99 for 14 songs, 1 video, 1 PDF)
Pink Bullets by The Shins ($1.98 for 1 song, 1 video)

At this point, videos appear to be “extras” to provide incentives for customers to purchase full albums. Apple does not appear to be selling videos individually at this time. Similarly, Apple offers PDF Booklets for some other album purchases (ex: In Between Dreams by Jack Johnson).