It seems the island-dwellers are ahead of us in more ways than one:

The internet, on the other hand, allows advertisers to target consumers more accurately and track their responses. It has become so popular among British advertisers that the value of website advertising rose to £490.8 million in the first six months of this year, up 62 per cent on the same period last year and more than the £407.8 million spent in the whole of 2003.

For the first time, the money spent on web advertising in Britain was more than that spent on outdoor advertising and more than the money spent on radio and cinema advertising combined.

At the end of the article, the experts backtrack to say that TV is still a “powerful” medium but that the days of TV ruling the advertising roost are on the way out.