Seems like this time, not everyone is content to let Apple make all the profits:

NBC Universal’s television networks and the DirecTV Group satellite service on Monday said they plan to sell television shows on demand to DirecTV customers.

Selected shows from General Electric’s NBC Universal unit, which includes channels such as USA, Sci-Fi and Bravo will cost 99 cents, be available to DirecTV customers on demand within hours of broadcast and be distributed without commercials, the two companies said.

So is this move to the subscription model going to save TV from the death of the 30-second spot? Are there enough hardcore fans willing to pay a dollar an episode to make up for the lost revenue? We can’t wait to find out.