Could Google Buy NBC?

05/05/2007 - 06:57 AM >> , ,

After spending $1.65 Billion for YouTube and then $3 Billion on DoubleClick, Google is most certainly in an acquisitive mood. It comes as no surprise then that while GE is considering selling off its NBC Universal unit that analysts start throwing around the idea of GoogTube snatching it up:

Nicholas Heymann of Prudential Equity Group Inc. in New York said a company such as Google Inc. may be interested in buying NBC Universal as part of its effort to add to its mix of media offerings including YouTube.

Of course later on in the story they include the typical denial:

Google doesn’t comment on ``market rumor or speculation,’’ spokesman Jon Murchinson said in an e-mail.

It’s very doubtful that Google would ever buy NBC. Google is perfectly happy selling advertising to the longtail of web search but Google clearly does not want to get into the content creation business. Content production is an expensive and risky business (the reason GE wants to sell it off in the first place) and Google is accustomed to adding advertising to other people’s content. Other people’s content (much like Other-People’s-Money) is far more fun to deal with.

Broadcast TV is not far off from the Google biz plan. As we’ve explained here before Google can be classified as a media company instead of a mere ‘technology’ company.