Web Sites Try Streaming TV
The more things change, the more they stay the same (NYTimes, Reg. Req’d):
In a nascent trend that may vastly complicate life for publishers of entertainment listings, Web sites are beginning to schedule network TV-type lineups of shows. If viewers miss a scheduled program, they must wait and hope for it to show up again. These efforts offer a sharp contrast to the video-on-demand approach for which the Web has become known, but which, executives and analysts said, may not represent the medium’s future.
If we were the wagering type, we’d be putting our money on the “executives and analysts” who don’t buy into this strategy. You may be scratching your head and wondering how these guys ever came up with this idea in the first place…
Mr. Liu said that he prevailed in an internal company debate in eschewing the video-on-demand approach. “With video-on-demand, chances are there are topics they won’t click on, because they won’t think they need to see it. But if they did, they’d say ‘Oh my gosh - I didn’t know this,’ “ he said. “It’s the exact inverse of what other people are doing, but we think it’s a far more powerful way of servicing users and advertisers.”
There’s your answer. Mr. Liu suddenly fancies himself a network scheduling programmer and likes the extra money advertisers will give him by forcing people to watch less interesting programs. Guess how long that will last? We’d tell you but we’re too busy watching the bridal fashion show.
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