Want to Reach Teens? Don’t use TV…
EMarketer has a cute little piece based on some Forrester Research data:
Aside from ads integrated into games themselves, marketers would be wise to advertise on related Web sites. Young consumers spend more hours per week on the Net than adults, and Forrester found that much of this time is spent on sites related to gadgets and games — almost 80% visit games sites, almost 50% visit movie sites and over one-third visit music sites.
To be fair the data still shows that TV has a large influence. The trend over time however shows that the younger the audience gets the less TV is watched. Younger people spend more time away from the TV and much more on the internet, videogames, mp3 players, etc. [via Wonderland]
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