Videogames are the new Movies
Remember when people like George Lucas said they were looking forward to using digital tech to replace sets and actors? Those “movies” already exist, they’re called videogames:
Activision will be opening a dedicated studio facility on the DreamWorks Animation campus in Glendale, California, following on the heels of their strategic alliance. The move, which establishes an unprecedented level of collaboration between a Hollywood studio and a videogame company, will facilitate simultaneous co-development between DreamWorks’ 3D-animated features and Activision games based on those films.
“This announcement marks an unparalleled step in the convergence between Hollywood and videogames,” stated Robert Kotick, chairman and ceo, Activision Inc. “For the first time, we will be able to align our games’ production schedules with the movies’ from the pre-production phase onward. This will allow us to fully leverage the movie assets and storylines, in addition to collaborating closely with the talented production teams at DreamWorks to develop storylines that expand the movie experience in new and compelling ways.”
While Hollywood has a very spotty track record turning games into films, the gaming industry has done a good job of increasing the quality of their output to become more “cinematic.” As every E3 convention every year shows, movies and videogames have long been on a collision course, especially since large chunks of nearly every studio film has gone through digital manipulation of some kind.
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