Super Bowl Ad Rates Have Plateaued
Here is an interesting indicator that TV is headed over the hill:
Spots in ABC’s telecast of the Super Bowl, the most-watched television program of the year, are going for $2.4 million. That’s the same as what FOX got for ads during Super Bowl XXXIX earlier this year. It’s also the third time since 2000 that prices for ads during the game haven’t increased; the going rate was $2.2 million per 30 seconds from 2000-02.
Posted by Ori on 12/14 at 05:15 PM
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