MTV Launches Web-Based TV Channel
Just what we all wanted, yet another way to watch MTV:
MTV Networks, home to raucous pop culture television hits like “The Osbournes” and “Punk’d,” on Wednesday launched a free Web-based “channel” that places many of its popular programs on the Internet.
MTV, a unit of media conglomerate Viacom Inc., debuted “MTV Overdrive,” a web site where viewers watch full length music video on demand, extended versions of programs that have aired on MTV’s television network and original video updates from its MTV News operation.
But why would MTV want to cannibalize its own young audience by allowing them to stay on the computer rather than watch TV?
Van Toffler, President of MTV Networks Group said he is not concerned that putting the shows on the Web will draw viewers away from the MTV television franchise.
“The TV experience is still great. Our ratings are moving higher and we don’t fear that (losing viewers),” he said at a press conference. “(Also) we are capturing money that is going to new media.”
Stay tuned. The channel supposedly launches on April 25th.
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