Joi Ito’s Speech to Sony on New Threats in the Broadband Age
Joi Ito has posted a speech that he is about to present at Sony’s Open Forum (their annual big confab) taking place in Hawaii right now. [For background on Joi and why you should care about what he thinks check out these articles.]
I’ve been asked to make some remarks to kick off the session on “Re-examining Threats and Opportunities of the Broadband Age”. Here is a summary of what I think I’m going to talk about.
The proliferation of broadband into the home has dramatically changed the way people communicate and consume content. Hollywood and many copyright owners have focused on the illegal file sharing risk of broadband. They have focused on digital rights management technology and laws prohibiting file sharing and the creation of technology which enables file sharing. My view is that the success of the iPod and iTunes has been due to a focus on user experience and marketing INTO this new behavior. Content consumption has become an integral part of communications and community yet most content distribution systems are still isolated. Amateurs are also playing an increasing role in the creation, distribution and promotion of content.
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