Is Web Video a Threat to TV?
An amusing piece in the WSJ pits Sab Kanaujia, vice president for digital product strategy at NBC Universal, against Steven Starr, co-founder and chairman of Revver. Sab uses statistics to drive his point home:
Forecasts claiming that the new media will swallow traditional TV are grossly overblown. Today, almost half of the total media consumption in the U.S. is on TV—47% of 68 hours/week/user (Source: Veronis-Suhler 2006). Rest is split between radio, recorded music, print, Internet, mobile, etc. Future trends also point to the dominance of TV (48% of users’ media time in 2010).
Our outlook on TV isn’t nearly as optimistic as Mr. Kanaujia’s but his point that no one is making enough money online right now to leave their day jobs is certainly ringing true.
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