Ireland Now All Digital
It will cost a mere $53.3 million but that will buy Ireland 515 new digital cinema projectors. Meanwhile, the Irish can now laugh at America’s dinosaur status:
Ireland was picked as the first region to get the full digital cinema treatment because it is a manageable size and it has the second-highest level of cinema attendance in Europe, with 80 percent of its films coming from Hollywood, Cummins says.
“There are about 40 screens in the U.S. that are using the digital projectors, but they aren’t tethered to any sort of network. This will the first time a nationwide digital network will be rolled out,” Cummins says. “This is the best way to show the industry what is possible with digital technology.”
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