Have You Been Approved by CBS Yet?
We came across this thought-provoking tidbit:
CBS News has announced a partnership with internet TV leader Brightcove, in which the news organization will use Brightcove to syndicate ad-supported video across the Web. Approved Web publishers will be able to embed a CBS News video player onto their site. In addition, Brightcove.com will offer content from CBS News.
Nothing is interesting in hearing yet another broadacaster making a deal to distribute their content online but what is interesting is that they are taking a step backwards technologically. Birghtcove makes an embeddable flash-video player but apparently only “approved web publishers” can embed the video. We can understand that some companies might be nervous about their brand being linked to an unsavory site on the internet but isn’t it silly to stop people from watching your ad-supported content? Which committee thought that was a good idea?
We can hardly wait to endure the tests required to become an ‘approved’ CBS News video ‘publisher.’
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