Guba Enters the Online Fray
A company that you’ve probably never heard of just beat iTunes and BitTorrent to the punch:
Through its deal with Warner, Guba will initially sell almost 200 movie and television titles (quickly expanding shortly thereafter), ranging from new releases like “Good Night and Good Luck” to ‘classic’ television content like “The Jetsons”.
Guba will offer two services to users. View-On-Demand (VOD) is priced from $1.79 to $2.99 and affords the user a 24 hour rental. Download-To-Own (DTO) will range from $9.99 to $19.99 for newer titles and allows unlimited viewing on 2 computers and 1 portable device, while allowing a single DVD burn for backup. The service will play content through Windows Media Player on a 640X480 screen. Downloads are progressive and will run up to 1.3MB/second.
Unfortunately, the pricing model for VOD will be problematic as iTunes sells TV episodes for $1.99 that don’t expire after 24 hours. Welcome to the party Guba.
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