Doing the numbers on the AOL-WeblogsInc deal
Tristan Louis does a thought-provoking break down of how much money AOL has spent per blog in the WeblogsInc network:
Data for the rest of us?
In acquiring Weblogs Inc., AOL has now provided us with some numbers traditional media are willing to pay for a blog. Looking at the numbers above, one can try to guess at the value of a link from an external site. a single link on the weblogsinc network represents 0.002258559942180087 percent of the overall network.
He then goes on to figure out that each link to the blog network is conservatively valued at $564.64. It’s a fun way to break down what traditional media companies are willing to pay for blogs (if one can even consider AOL a “traditional” media company). [via MetaFilter]
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