As if filmschools weren’t pathetic enough, ASU has decided to outdo them all. They are starting a Masters film program that they call “EnterTech” that is a combo of entertainment and technology (what a brilliant idea):
David A. Young, vice president and dean of the College of Liberal Arts and Sciences, said the university was moving in the direction of mixing disciplines. ‘’We live in a trans-discipline world,’’ he said. ‘’If you look at the big issues facing society, like curing cancer, it won’t be cured from a one-discipline approach.’’
The EnterTech certificate follows on the heels of another new hybrid program, an earth- and space-exploration degree that combines engineering with science.
Dr. Young and Dr. Lehman pitched the EnterTech idea in the spring to a group of industry professionals at the Beverly Hilton Hotel in Los Angeles, but also listened to what Hollywood had to say.
‘’They’re saying, ‘We have a problem,’ ‘’ Dr. Young recalled. ‘’ ‘Convergence is happening, but we’re not turning out people who understand it.’ And all the production people were saying: ‘Don’t start another production program. That’s not what we need.’ ‘’
There is actually commonalities between Engineering and Science. However, this touchy-feely “entertainment + tech” crap is just a new way to exploit those desperate 18 year olds with visions of Hollywood glamour dancing in their heads. Hollywood always finds a way to spit on academia’s feeble film student output and now they are going to take it to a whole new level. Would you hire one of them? (The correct answer is “only if they read BBB").
Good luck kids, we’ll be looking out for you in the CAA mailroom.
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