Boing Boing on Soderbergh & Cuban Breaking Windows
Boing Boing has a great piece on Mark Cuban’s new release and distribution strategy for his feature films. Instead of doing theatrical releases followed by DVD and TV releases he is going to do it all at once and “let the audience decide”:
When I interviewed Mark Cuban earlier this year for a Wired Magazine feature on digital cinema (link), one of the things he mentioned about his movie biz plans involved changing the way films are released. Here’s how it works in Hollywood now: new theatrical releases are made available on DVD and pay-TV some time after they’ve left theaters. That “window\” of time has been shrinking in recent decades. Cuban said that his distribution company 2929 Entertainment, which he runs with business partner Todd Wagner, saw no point in this delay. “Let’s release everything all at once, and let the consumer decide,” their argument goes.
Several months later, they’re making good on those plans. Earlier this week, news broke that 2929 is doing just that, with Steven Soderbergh. The director will release six films through 2929 so that theater release, DVD and pay-TV all occur on the same day.
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Larry Meistrich and his company Film Movement have been doing this for years. I patiently wait for 2929 to announce a truly innovative business strategy of their own - especailly with all of the their resources, financial and otherwise.
Posted by on 05/07 at 02:51 PM
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