BBC’s ‘Doctor Who’ & ‘Red Dwarf’ Now on Cell Phones
The BBC is continuing its campaign to discover how to reach its audience in a post-broadcast world.
The BBC is selling classic episodes of “Doctor Who” and “Red Dwarf” for viewing on mobile phones, anticipating that fans of cult science fiction are often among the first to adopt new technology.
The BBC has been pursuing many different technology initiatives at once, in a hit-or-miss approach. While not all of the BBC’s new projects will result in a windfall of profits they are clearly ready to position themselves for a world in which broadcast TV is rendered irrelevant by internet-based on-demand downloads. The BBC is smart to pursue Sci-Fi geeks first as they are more than willing to be the guinea pigs to work out all the bugs of the new cell phone TV architecture.
Long live Dr. Who!
The trackback URL for this entry is:
Trackbacks:
Comments:
Next entry: Amazon offers short stories for 49 cents
Previous entry: Philadelphia Inches Towards Municipal WiFi
