Apple’s “Hobby” Looks Like a new Career
Recently at the All Things Digital conference, Steve Jobs described Apple as:
We’re in two busineses today, we’ll be very shortly in three business and a hobby. One is our Mac business, second is our music business, third business is the phone business, handsets. And the hobby is Apple TV. The reason I call it a hobby is a lot of people have tried and failed to make it a business.
It seems today that the new hobby is really a fourth business.
A film would cost $2.99 for a 30-day rental. Its digital rights-management software would allow films to be moved from a computer to at least one other device such as the video iPod or iPhone. The software would prevent movies being copied.
One studio executive said the service would “compete against cable companies and anyone else offering VOD into the home”.
It seems Apple is determined to do to movie downloads what it did to music downloads but this would mean that the AppleTV has to become as ubiquitous as the iPod. Perhaps it will be a hobby for a while.
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