Unless you are live under the proverbial rock, the talk of the town has been Apple’s negotiations with studios to finally sell feature films on iTunes. What is interesting is that most people haven’t been discussing why this has taken so long. You see, unlike the music industry, Apple doesn’t have the studios over a barrel:
ITunes was the first etailer to start selling songs and TV shows online, but when it adds movies, it will enter a competitive market. Movielink and CinemaNow already sell permanent downloads of films. BitTorrent has a deal in place with Warner Bros. and is in talks with other studios. Amazon.com also will start selling movies online soon, possibly through its IMDb Web site.
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