A cute WSJ piece on the death of TV:

Audiences are splintering off in dozens of directions, watching TV shows on iPods, watching movies on videogame players and listening to radio on the Internet. All these activities cut out the usual forms of sponsorship and take place when and where consumers—not media executives—choose.

The upshot is that any advertiser with an urgent message needs to start planning now to reach consumers in new and unexpected ways. Some already have.

Unfortunately, their list of newfangled advertising techniques amount to nothing more than product placement and integration, the same thing we’ve been harping on for a while now. No new surprises here other than the WSJ repeating what you already know.