Are the Rumors of the Death of TV Greatly Exaggerated?

10/05/2007 - 10:17 AM >> , ,

The San Francisco Chronicle has an amusing piece that simultaneously disputes the death of TV while acknowledging the encroachment of online video:

Conventional wisdom these days has it that television is dying. Like most conventional wisdom, it’s dead wrong.

By almost any measure, television is alive and well. The number of TV households keeps growing - particularly among Latino, African American and Asian Pacific American audiences. Household viewing remains near an all-time high of more than eight hours a day. And television consumption continues to eclipse any other medium by a wide margin; with 90 percent of it still done at home where, on average, there now are more TV sets than people to watch them.

This opening salvo, quoting the enormity of TV watching as part of America’s media landscape, is a typical tactic for those who are rearranging deck chairs on the Titanic.

What they fail to realize is that we are now at the peak of TV. If Americans are already watching eight (!) hours a day, can anyone realistically believe that it will go up to nine hours a day? People are completely maxed out on TV. There is nowhere to go but down.