AOL Buys Its Way into the Blogosphere

10/06/2005 - 10:12 AM >> , ,

The media giants continue their infiltration into the domain of snarky critics:

AOL will inherit 85 blogging sites, including Engadget and Autoblog, where users can read about everything from travel to technology and debate on topics like parenting and movies.

The agreement, which was signed Wednesday, is expected to close next week. The deal will make the Santa Monica, Calif., and New York-based Weblogs a wholly owned, stand-alone subsidiary of AOL, operating with full editorial control and independence.

Where the eyeballs go, the dollars go. This is a fact not lost on Fox or AOL. Perhaps they didn’t feel like sitting around and letting the future fall into the unscrupulous hands of Yahoo and Google.