Wired has a great article today on Yahoo’s new push into video search and entertainment. They start off with a great summary of the chaos Yahoo is entering into:
This onslaught is already turning the entertainment business inside out. More music videos are being watched on AOL than on MTV. Procter & Gamble is cutting down on pricey 30-second TV spots to beef up the online presence of its packaged goods. TV Guide announced in July that it would drastically cut the amount of space it devotes to listings, an acknowledgment that viewers now turn to the Internet and onscreen programming guides. And CBS is squaring off in a content-indexing smackdown with Google. Meanwhile, the guy down the block has turned his backyard into a back lot, his basement into an edit bay, and he’s landed a global distribution deal - with his ISP.
For its part, Yahoo! is working with SBC and Microsoft on an IPTV/fiber-to-the-curb initiative called Project Lightspeed that uses Yahoo! software to deliver video-on-demand, instant messaging, photo collections, and music. Meanwhile, chief executive Terry Semel, who spent 24 years as an executive at Warner Bros., has recruited a crew of network personnel in Santa Monica to crack open the contractual vaults containing 50 years of rights-encumbered TV and film archives. And Yahoo! has already become the Internet home of broadcast fare like Fat Actress and The Apprentice. “They’re clearly thinking of themselves as the fifth network,” says Jeremy Allaire, founder of Brightcove, a Net video distribution startup.
As we’ve said before, BBB is always wary of PR puff-pieces and this article has little in the way of criticism but its the non-Yahoo content of the article that is most amusing. Check out this quote about Yahoo competitor (and perennial BBB idol) Google:
At a meeting with CBS last year, Google execs proudly mentioned that after working on an index of the grand old network’s video collection they had compiled a digitized database of CBS programs. Never mind that 11 million households around the country are doing essentially the same thing with their DVRs; CBS executives were aghast. The problem wasn’t so much that CBS was unaware of the TiVo phenomenon. It was Google’s Spock-like gaffe of plainly stating an obvious but painful fact: The networks’ stranglehold on content is slipping away. The meeting ended abruptly, and the Googlers were shown the door.
CBS’s reaction reminds us of the time that Bram Cohen was asked to speak at a Billboard conference in LA, as he plainly stated that the music industry was dying (in no small part due to products like his own BitTorrent) the audience simply shut down and refused to understand.
In general this article brings up one of the key sticking points about the unavoidable death of television. For a dying medium there sure is an awful lot of content out there. There are now so many channels and so many hours of programming that people have to resort to devices like Tivo to filter it for them. What Yahoo, Google, Blinkx and every other video search engine out there are trying to do is replace the role of TV Guide and your Tivo: they want to be able to find all the cool shows for you.
Why? Because in the future, whoever brings you the cool shows first becomes the new “network” of networks.
What the article lacks in hard-nosed journalism it makes up in anecdotes. Check it out.