Unless you’ve been living under a rock (and we here at BBB always assume that you are) the hottest rumor on the internet this weekend is Steve Job’s supposed Monday announcement. Tomorrow morning (if the Wall Street Journal, Cnet News.com and Wired are correct) Steve will announce that Apple will start moving its computers to Intel processors.
I guess Apple will move to Intel, and they’re relying on a fast, seamless emulator to do it.
But it’s really about Hollywood: Apple’s looking to transform the movie industry the same way the iPod and iTunes changed the music business.
Our experts disagree with all the hoopla. First, these “apple will ditch IBM for Intel” stories crop up every couple of years as Apple tries to scare IBM during their contract negotiations. Secondly, while there was an opportunity to switch to Intel back when Mac OS X first came out, the amount of rewriting for all software developers would be a huge burden.
There is a slight chance that Steve will announce a new low-end line of computers (like the mac mini) that will use intel processors to reduce cost and that would make sense. Otherwise, not using Intel chips is one of Apple’s biggest advantages:
MacDailyNews has an editorial which summarizes reports from various research groups that analyzed the number of computer users affected by viruses. The conclusion was that 16 percent of all computer users are not affected by viruses because they use Macs. The lack of viruses on a Mac is commonly known, but the interesting thing is the fact that the results finally provide the first set of conclusive numbers which illustrate the Macintosh’s install-base. So far only “market-share” statistics are commonly published for the public and do not convey install base.
According to Wired the big switch is motivated by Hollywood. How does this happen? Apparently its because Intel is including super-secret digital rights management in its new Pentium D chips to prevent copyright infringement.
But we here at BBB are going to let you in on a little-known secret: the new DRM is bunk. According to engineering specs just released (that only geeky nerds like us read) there is no underlying DRM included in the new chipsets so that whole line of reasoning is BS.
The Inquirer has an official statement from Intel claiming the Computerworld Today Australia story from May 27th was incorrect, and the Pentium D and the 945 chipsets do not have unannounced DRM technology embedded in them. The statement says Intel products support or will support several copy protection schemes such as Macrovision, DTCP-IP, COPP, HDCP, CGMS-A, and others. The statement concludes: ‘While Intel continues to work with the industry to support other content protection technologies, we have not added any unannounced DRM technologies in either the Pentium D processor or the Intel 945 Express Chipset family.’
Stay tuned here to see what develops tomorrow.