Verizon announced today that they will be introducing music video downloads on their new cell phones. Certainly with the success that downloading ringtones has brought to cell carriers this seems like a logical move. That is until you read about halfway through the press release cum Reuters news article:
Verizon, the first to offer U.S. video services to mobile phones with data speeds similar to home computers, will charge $3.99 for each music video download on top of the $15 a month it plans to charge for V Cast.
Let’s do the math: to download one music video will cost you a minimum of $20 (not to mention the purchase of a snazzy $200 phone to play the videos). Now we understand that everyone wants to become the next iTunes Music Store but Apple has a great product at a great price ($1) with no monthly subscription. I just can’t see people tripping over themselves to pay $4 for a music video that only plays on a tiny, crappy cell phone screen.
Maybe teenagers today have a lot more of an allowance than I ever had as a kid. If I had twenty bucks to spare in my disposable income I certainly wouldn’t spend it on this, would you?